Strategy: Tool Spotlight: Prompting for a 90-day marketing roadmap In the fast-paced world of digital commerce, "winging it" is no longer a viable strategy. Business owners and marketing directors often find themselves trapped in a cycle of reactive posting—scrambling for content ideas on Monday morning or launching ad campaigns without a clear understanding of how they fit into the broader quarterly objectives. The solution to this chaos is a structured 90-day marketing roadmap. But creating one from scratch can be daunting. This is where the power of Generative AI and strategic prompting comes into play. By using the right "Tool Spotlight" techniques, you can transform a blank spreadsheet into a comprehensive, data-driven engine for growth. Why 90 Days? The 90-day window is the "Goldilocks zone" of business planning. A full year is often too unpredictable, while 30 days is too short to see real SEO or brand-building results. A quarterly roadmap allows yo...