Brand Visibility in the AI Search Era: A CMO Framework As a CMO, you should look for ways to boost your brand’s visibility in the AI search landscape. This means getting your search, content, PR, and analytics teams to work together. Everyone needs to take responsibility for representing your brand accurately and achieving real results. The goal isn’t just to show up—it’s to make sure that when AI systems look for answers, your brand comes through clearly and correctly. The Semrush brand visibility framework, first shown at the Adobe Summit, is a strong place to start. You can tweak it to fit your own organization. Its biggest value is getting people from different marketing teams to work together instead of in silos. A real challenge is ensuring AI-generated answers are accurate and mention your brand. Even if your website ranks well, it doesn’t help if AI tools leave your brand out or use old info. Start by checking what tools like ChatGPT, Google AI Mode, and Perplexity say in respo...