Artificial Intelligence and the Economics of Efficiency Advertising and marketing firms are entering a decisive phase of technological transformation. Faced with persistent cost pressures and increasingly competitive markets, many firms are accelerating investments in artificial intelligence, data analytics, and advanced digital tools. These investments are taking place through both in-house development and strategic partnerships to improve operational efficiency, scalability, and profitability. Highlight how specific AI applications-such as audience segmentation, content automation, and predictive analytics-can lead to measurable efficiency gains, inspiring your audience to see themselves as proactive leaders in transformation. Why AI Matters in a High-Cost Industry Including clear ROI timelines, such as 'expect measurable results within 6-12 months,' can reassure decision-makers about the impact of their investment. A 2023 MIT survey found that AI adoption can boost product...