Strategy: How to define your Target Audience Profile in minutes, not weeks In the fast-paced world of modern business, the old adage "if you build it, they will come" has been replaced by a much more surgical reality: "if you know exactly who they are, you can find them." Yet many entrepreneurs and marketing teams spend weeks—sometimes months—mired in demographic data, spreadsheets, and endless "brainstorming" sessions, trying to figure out who their customers are. The truth? You don't have weeks. Market trends shift in days. If you take a month to define your audience, the profile might be obsolete by the time you launch your campaign. Here is how you can define your Target Audience Profile (TAP) in minutes, not weeks, using a streamlined, high-impact strategy. 1. The "Reverse Engineering" Framework Instead of starting from scratch, look at your product or service. What specific problem does it solve? If you sell high-end ergonomic chairs, t...