Digital Marketing & Customer Acquisition: A Practical Guide Digital Marketing & Customer Acquisition: A Practical Guide Every new customer starts as a stranger, and simply hoping for referrals or repeat business won’t help your company grow. Digital marketing and customer acquisition work like a system you can use again and again: you find people likely to buy, put your business in front of them at the right moment, and help them take the next step to become a customer. Small business owners who see digital customer acquisition as one connected journey—not just a bunch of random tactics—spend less time guessing and more time actually growing their business. The companies that grow steadily aren’t the ones running the most campaigns. They’re the ones who know which marketing channels actually bring in paying customers, what it costs to get each customer, and how much those customers are worth over time....