The Amazon Liquidity Squeeze: What the April 15 Ad Boycott Means for Your SMB On April 15, 2026, a significant tremor shook the Amazon marketplace as hundreds of high-revenue third-party sellers coordinated a 24-hour boycott of the platform's advertising system, signaling serious concerns about liquidity and cash flow erosion. For modern Small and Medium-sized Businesses (SMBs) selling on Amazon, this event is a clear warning sign. It highlights a broader industry shift: the "platformization" of business costs, in which the house always wins, and the merchant is left to manage the structural friction. Recognizing these shifts can help you feel more in control and ready to adapt to the new rules of e-commerce engagement. The Triple Threat to Your Cash Flow The protest, organized by the elite "Million Dollar Sellers" community, centered on three specific policy changes that, when combined, create a "Liquidity Lockdown." The Payout Dela...